5 Tips for Branding Your Commercial Space
We have now completed two out of three workshops in our series with ATB. In these sessions, we have talked a lot about how important it is that your commercial space reflects your brand and have given some tips on what to know before hiring a general contractor and a designer.
Follow these 5 tips and hire a great team to work with to create a space that is aligned with your brand.
5 Branding Tips for Your Space:
See from the client’s point of view.
Every experience your client has in your commercial space, you want to be a positive one. Your design should not be focused on what you like, personal tastes need to be put aside when it comes to your business.
Ask yourself this: What are their 5 senses, hear, see, smell, taste, feel, telling them as they walk through your door? Does that reflect your brand and the experience you are hoping that your clients or potential clients are having?
Make sure your space is unique and memorable.
You want to stand out from the rest and have your space be the one people talk about. Whether it is an office, retail store, dental clinic or restaurant, you want to create a space that gets people talking and watch ‘word of mouth’ take your business to the next level.
When you think of your commercial space, what features come to mind that set you apart from the rest? Space utilization is key here. You want your layout to function as best possible to be a reflection your brand. Unfamiliar with space utilization? Join us at our third workshop to learn more.
Have a great bathroom.
This is a space where your design is fully taken in without distractions. A trend companies have been following is making sure they have memorable bathrooms. Have a mirror people want to take selfies in? Even better. You want this space to look great, reflect your brand, and be impressively clean.
You remember the best and worst of bathrooms you encounter, the rest leave no impression.
Think of your ideal client.
Choose your favourite client. Think about them, their frustrations, their challenges and most importantly, their expectations.
If you are a clothing shop with a target audience of young moms in their 30s and 40s, you’re going to want to have fitting rooms that can accommodate enough space for a stroller and seating suitable for young children. If your target audience is women in their 50s and 60s, this would look much different.
Give your brand a personality.
Would your ideal client be friends with your brand? Serious, playful, responsible, relaxed, formal… try to personify your business. You want your brand’s personality to show through the design of your space.
When you think of your space, do any specific personality traits come to mind? Do these traits align with your brand values?
Sound like a lot to take on? You don’t have to do it all yourself! Hiring a contractor and an interior designer can make your dreams a reality, not to mention save you a lot of time and headaches.
Hiring a Great Team:
Before hiring a contractor, check out our blog on questions to ask a construction manager beforehand. Getting all of these questions answered up front will allow you to make the best decision on who to trust with your brand. Check out their past work, ask tons of questions, and make sure all expectations are clear from the beginning. If there are proper complete drawings for your project, it protects you from contractors taking short cuts.
Main thing to take away, get everything in writing.
A designer and a decorator are different. A decorator provides space layouts, finishings, and physical work. In addition to the tasks of a decorator, a designer can provide construction drawings (for permits and applications) and knows current codes and regulations. Keep in mind however, that the physical part of design may not be done by the designer, though it may be offered as an additional service.
Ask for examples of their past work, ask your questions, and discuss everything at the beginning to manage expectations.
Have a vision for your space but don’t know where to start? Help is here! Contact us for more information.